Sailing to Saudi Arabia! Philips Digital Door Locks Accelerate Global Presence

Global Vision： A Brighter Future Ahead

On June 30th, Philips Digital Door Locks conducted a momentous signing ceremony in Shenzhen, marking the strategic cooperation launch with Saudi Arabia. Mr. Su Zhiyong, the General Manager and President of Conex, officially signed an exclusive strategic partnership agreement for the territory of Saudi Arabia with Ms. Shirley Chen, the Founder and President of KIWI ELECTRONICS TRADING LIMITED. This landmark collaboration sets the stage for exciting advancements in the region and reinforces Philips' commitment to global growth and innovation.

As the largest economy in the Middle East, Saudi Arabia presents a strategic geographical position and abundant market potential. Venturing into Saudi Arabia showcases Philips Digital Door Locks' global vision and ambition to stand out in the global market. This move holds strategic significance for Philips Digital Door Locks' entry into the Middle East.

At the signing ceremony, Mr. Su Zhiyong, the GM and President of Conex, and Ms. Shirley Chen, the exclusive agent for Saudi Arabia, signed the agreement on behalf of both parties.

Philips Digital Door Locks' strategic partnership marks their official entry into Saudi Arabia, signifying a significant breakthrough in their global expansion endeavors. With a keen focus on industry trends and the unique needs of the Saudi Arabian market, Philips Digital Door Locks will deliver high-quality products and exceptional consumer care services. This commitment empowers local marketing efforts and enables prompt responsiveness to the demands of the local users.

Since entering the smart lock industry in 2017, Philips Digital Door Locks has remained committed to the brand line of 'Innovation And You'. Leveraging the robust capabilities and resource advantages of Conex, Philips Digital Door Locks have established a comprehensive closed-loop system encompassing research and development, manufacturing, sales, service, and marketing. This unwavering dedication drives continuous growth and firmly positions Philips Digital Door Locks at the forefront of the industry.

Furthermore, Philips Digital Door Locks are dedicated to brand development and have expanded their presence through diverse channels, including retail, property, projects, and e-commerce. While establishing a strong foothold in the Chinese market, they are also accelerating their global expansion efforts. Currently, Philips Digital Door Locks are available in mainland China, Hong Kong, Macau, Taiwan, the United States, Canada, Russia, Singapore, Australia, and other countries and regions. Their future goal is to provide secure, convenient, and efficient door-opening experiences for more families worldwide.

In the ever-evolving world of technology, the industry is bursting with vitality. Throughout the years, Philips Digital Door Locks have been deeply committed to the smart home sector. Armed with their brand as a shield, their products as a spear, and their services as a foundation, they place great emphasis on research and development, steadfastly pursuing technological innovation. They have also made significant strides in channel development, striving to bring secure, convenient, and comfortable smart lock products to households worldwide, ultimately elevating the quality of life from the very entrance of one's home.

Philips Digital Door Locks actively explore new industry development modes and advanced technologies, leveraging their strengths in products and services. With a focus on craftsmanship and a steadfast commitment to their original mission, they strive to become a global benchmark for high-end smart locks, driving rapid and high-quality development in the industry.