Innovation-driven, global connection! Philips EasyKey appeared at INTERSEC 2024

INTERSEC 2024, which is the biggest professional security equipment and technical communication platform in the Middle East area, was held successfully in the Dubai World Trade Centre from the 16th to 18th of January, 2024.

Philips EasyKey was unveiled in the exhibition with excellent products, innovative technology, and service. It highlights the brand strength and further deepens the influence of Philips EasyKey in the Middle East.

As one of the most authoritative and influential events, INTERSEC has been holding incessantly for 25 sessions since it was built in 1999.

This year, the scale of the exhibition has hit a new high. The exhibition was themed "Innovating security for a quarter-century", and it attracted the world's top security companies, experts, scholars, and technical researchers to gather here. This is the preferred platform for the global security company to enter the Middle East market, and it also bridges the technology communication with the East and the West.

The Middle East is one of the most important parts of the brand globalization strategy layout. Philips EasyKey was unveiled in the exhibition with the blockbuster product, presenting the brand's attractiveness with a full range of products, and the multi-scene interactive design.

The multiple and convenient unlock methods, high-performance security systems, remote viewing intercoms, and the other high-end technology of smart lock, also appeal to the attention and consultation of the various exhibitors.

Since this year, Philips EasyKey has constantly appeared on the global stage to make face-to-face communication with global exhibitors. Philips EasyKey will never waver on the resolution of implementing the globalized strategic layout, which is presented from the just-ended global science and technology event, which is the CES exhibition in the US, to this INTERSEC exhibition in the Middle East.

The appearance of INTERSEC 2024 not only highlights the innovative strength of Philips EasyKey in the smart security fields but also speeds up the expansion of the Middle East market, then an important step for persisting the implementation of the globalized strategic layout.

Philips EasyKey will take this exhibition as an opportunity to focus on industrial development, make full use of the branded superiority, customize the product technology and marketing development for the Middle East market, satisfies the lock demand of the Middle East even global users with the higher qualified, more competitive products and service, energetics the high-qualified development in the smart lock and security field.