Working Together for a Better Future: Philips Smart Lock Global Launch Event Held in Kuala Lumpur

On August 30th, Beijing time, the Philips Smart Lock global product launch event was held in Kuala Lumpur, Malaysia. The global general manager of Philips Smart Lock, Su Zhiyong, attended the event and delivered the opening speech. Gavin Proctor from Royal Philips in the Netherlands participated in the event via video link and gave a speech. The event also featured global partners of Philips Smart Lock and renowned interior designer Iko In.

During the event, Su Zhiyong stated, "This is not just a product launch but a new starting point for our journey into the global market. 'Together Forward · Forward Together' is not only our slogan but also our steadfast belief. We understand that only by combining our strengths can we embark on a new journey."

01 New Product Lineup, Global Strategic Layout

As one of the world's largest electronic brands, Philips Smart Lock has always been at the forefront of the smart lock industry. With an international perspective, it continues to advance its global strategic layout, understanding and meeting the unique needs of different markets, and delivering brand value in ways that are closer to users. This brings customized localized products and services to more families worldwide. At this event, Philips introduced a new series of smart locks, including the 9000, 8000, 7000, and 6000 series. These smart locks adopt a new design language, allowing users to choose the right product based on their needs, providing security for their homes.

To ensure precise identification and verification, the newly launched smart lock series features advanced palm vein recognition technology. By scanning complex vein patterns with near-infrared light, it creates a unique biometric template that is not only accurate and secure but also offers touchless unlocking. Users simply place their hand in front of the lock to quickly verify their identity and unlock the door. Additionally, the new zigzag-shaped push-pull handle appears to float on the lock panel, complemented by ice-blue indicator lights, showcasing a sense of fashion and technology. The smart lock also features a unique ID design, available in deep space gray and rose gold, and allows users to customize the handle color. Users can choose a color that best suits their home environment, and even personalize the handle with graffiti to meet the needs of different households. The Philips Smart Lock series is expected to be publicly released globally soon.

02 Continual Exploration and Innovation: Crafting a Smart Life

Driven by Philips' core motivation of "Innovation for You" and "Human-Centered Design," Philips Smart Lock maintains its innovative vitality in product development. It is committed to innovative designs in smart home security, aiming to enhance the safety, convenience, and peace of mind in users' living spaces, fully meeting user needs. To date, Philips Smart Lock has obtained five domestic trademarks, 55 domestic utility model patents, 122 domestic design patents, 11 international design patents, 14 international design or utility model patents, and 17 software copyrights. It drives brand development through technological innovation and creates a safe and reliable smart lock experience by integrating high-standard technology with authoritative patent certifications.

As a promoter and practitioner in the smart lock industry, Philips Smart Lock actively participates in drafting industry or group standards such as the "General Technical Requirements for Smart Home Security Systems" and "Safety Technical Specifications for Batteries and Battery Packs for Smart Door Locks," contributing a technical foundation for industry development. This promotes the standardization and technological advancement of the smart lock industry and the broader smart home industry, demonstrating the brand's strong capabilities and industry influence.

In addition, with its outstanding brand image and solid product strength, Philips Smart Lock has won numerous prestigious domestic and international awards since its establishment, such as the AWE Apollon Award, Good Design Award, and multiple Sunflower Awards in China, including the Product Gold Award, Technology Innovation Award, and Industrial Design Award. Since 2020, it has been consecutively recognized as one of the "Top Ten Smart Lock Brands" for five years. This is a high recognition from industry organizations, experts, and users, solidifying the brand's future development direction and encouraging continued innovation, pushing for high-quality development and endless possibilities in the industry.

Leveraging its strong brand effect and product advantages, Philips Smart Lock deeply empowers diverse channels such as retail, key accounts, and engineering. It has over 1,500 terminal stores nationwide, with a sales network covering cities of various tiers.

To bring more families customized localized services and products, while expanding in the domestic market, Philips is also accelerating the construction of its international "circle of friends." It has already entered markets in more than 30 countries and regions, including Singapore, Malaysia, the United States, Brazil, and Saudi Arabia, bringing safe, convenient, high-quality smart lock products and smart living experiences to more families globally.

03 Leading the Industry: Setting a New Benchmark

With momentum and empowerment, Philips Smart Lock is ready to embark on a new journey. As an industry leader, it will continue to strive for excellence from an international perspective, bringing quality smart lock products and a complete service system to more families. It will drive continuous innovation in the smart lock industry and global strategic expansion, showcasing the brand's strong capabilities.