Strategic Partnership: Philips Smart Lock Joins Hands with Mitraland Group to Drive Smart Home Innovation in Southeast Asia

On November 28, Philips Smart Lock signed a strategic cooperation agreement with Mitraland Group, a leading real estate developer in Malaysia. The partnership aims to deepen collaboration in the smart home sector, providing a comprehensive range of smart lock solutions for Mitraland’s upcoming high-end residential projects. The initial deployment will focus on Philips Smart Lock’s 702 series, enhancing safety, convenience, and intelligence in the living experience for residents.

01

Selective Excellence: Exploring Quality and Innovative Living

Mitraland Group, known as one of Malaysia's most innovative real estate developers, has consistently prioritized delivering superior living experiences to its residents. As a frontrunner in the real estate sector, Mitraland not only emphasizes design and construction quality but also integrates smart technology and safety as critical value-adds for its properties. When selecting smart lock solutions, Mitraland Group prioritizes security, technological innovation, and after-sales support. As a renowned international brand, Philips Smart Lock boasts robust R&D capabilities and comprehensive smart security services, trusted by consumers worldwide.

This successful partnership with Mitraland Group enables Philips Smart Lock to leverage its global quality standards and localized services, offering highly reliable, safe, and user-friendly smart lock products to Malaysian households, complemented by smart living services.

02

A Strong Alliance: Transforming Homes with Smart Technology

At the signing ceremony, Ms. Lee from Philips Smart Lock Malaysia remarked that this partnership with Mitraland marks a significant milestone in expanding the brand’s presence in Southeast Asia and serving local customers. She expressed confidence that, with Philips Smart Lock’s industry-leading technology and Mitraland’s commitment to quality housing, the collaboration will set a benchmark for smart homes that cater to future living needs.

Mitraland Group COO, Mr. Tan, shared his enthusiasm:

“We are dedicated to delivering high-quality living experiences. By partnering with Philips Smart Lock, we can integrate cutting-edge smart home technology into our projects, offering residents genuine safety and convenience. This partnership is a crucial step toward creating smart communities, and we eagerly anticipate further collaboration with Philips in future developments.”

03

User-Centric Innovation: Empowering Products with Technology

Adhering to the brand philosophy of “Innovation for You,” Philips Smart Lock has consistently driven development and breakthroughs in the smart home industry through innovative product technologies. To date, Philips Smart Lock has achieved significant industry recognition with 69 utility model patents, 133 domestic design patents, 11 international design patents, 14 global innovation patents, and 17 software copyrights. These achievements underscore its technological prowess and patented innovations, ensuring safe, reliable, and high-performance smart lock products that deliver exceptional user experiences.

For Mitraland’s premium residential project, Philips Smart Lock’s 702 series was selected, offering features such as 3D facial recognition, remote video monitoring, and intelligent alerts for abnormal activities. These advanced safety and convenience functions bring a high-quality smart living experience right to the doorstep of Malaysian residents, setting a benchmark for premium urban living.

04

Deep Collaboration: Driving Market Growth in Southeast Asia and Beyond

This strategic alliance between Philips Smart Lock and Mitraland Group signifies a major breakthrough in the Southeast Asian smart home market. Philips Smart Lock will provide Mitraland Group with advanced smart security systems, enhancing the intelligence and quality of its residential projects. This partnership represents not only an innovative initiative in Philips Smart Lock’s global market strategy but also a testament to its technological leadership in smart home security.

As a global leader in the smart lock industry, Philips Smart Lock remains committed to brand development and seizing industry opportunities. By collaborating with more high-end real estate partners worldwide, Philips aims to deliver superior smart home solutions, offering greater convenience, security, and intelligence to global users.