Home > Community > Blog > Philips Home Access Launches New Brand Film, Establishing a Global Brand Identity
A Fresh Upgrade, the Same Commitment to Protection
At a critical moment of profound transformation within the global smart security industry, Philips Smart Lock has officially upgraded to Philips Home Access!
This strategic upgrade marks the brand’s full integration into the broader Home Access ecosystem. In addition to the core smart lock lineup, a brand-new smart door series is also launching, providing global families with one-stop intelligent security solutions.
Philips Home Access is no longer confined to "single-entry management" products. Instead, it adopts a home-centered, security-driven approach, offering integrated intelligent products and centralized data management to deliver comprehensive smart security solutions for users around the world.
Guided by three core principles—Minimalist Aesthetics, Social Essence, and Ecosystem Penetration—Philips Home Access introduces a symbolic visual expression paired with emotionally engaging interactions, creating a more impactful global brand image.
From digital assets to peripheral ecosystem products, the new visual system not only enhances brand recognition but also amplifies social media momentum through scenario-driven content, helping the brand evolve toward a more youthful, lifestyle-oriented direction.
New Logo Design
A unified sans-serif typography
Flatter, cleaner lines for a modern, dynamic look
The iconic Philips wordmark, rendered in bold type, reflects both brand confidence and heritage, while maintaining a modern, inclusive appeal to connect with global users.
Primary color: Philips Blue
Accent color: Coral
Together, they convey a brand image rich in warmth, care, and trust through visual language.
Caring · Safe · Smart
Caring
Built on innovative technology, Philips Home Access creates a home’s first line of defense with convenient access, cutting-edge security features, and thoughtful design.
Safe
From R&D to product delivery, every detail is seen through the user’s perspective, supported by a robust quality control system to ensure reliability and peace of mind.
Smart
Deeply integrated with smart home ecosystems, Philips Home Access delivers seamless smart services, transforming the door lock from a simple entry point into the heart of the connected home.
Better Safety for You
Through innovation, uncompromising quality, and caring service, Philips Home Access embraces a renewed brand promise:
"Better Safety for You," dedicated to creating safer living environments for consumers worldwide.
An Iconic Symbol of Brand Warmth
The "Smile Light" not only visually communicates the lock’s status at a glance but also symbolizes Philips’ user-centric care philosophy—making every homecoming feel like a warm, meaningful moment.
Standardized social media visuals establish a unique and memorable brand signature while forging emotional connections with users, consistently reinforcing the brand values of Care, Safety, and Intelligence.
As "mobile billboards," Philips Home Access introduces branded lifestyle products such as caps, jackets, and canvas bags, seamlessly integrating brand presence into everyday life and boosting brand visibility and affinity.
As the frontline of direct brand-user interaction, Philips Home Access unveils newly designed brand stores.
Anchored in minimalist aesthetics, the stores merge smart technology with human-centered experiences, creating immersive spaces that invite user engagement and spark interest in smart security living.
Philips Home Access
Redefining brand power through visual transformation across four key dimensions:
Revamped Visual Identity System: From symbols to emotional resonance
Social-First Visual Strategy: Amplifying shareable content organically
Ecosystem Product Expansion: Turning lifestyle into brand exposure
Global Material System Update: Delivering more scenario-based experiences
