Home > Community > Blog > Philips Smart Locks Wrap Up a Successful Showcase at the 2025 Hong Kong In-Home Expo
From May 29 to June 1, the 2025 Hong Kong In-Home Expo took place at the Hong Kong Convention and Exhibition Centre, drawing to a successful close after four days of excitement. Philips Smart Locks made a stunning appearance with the debut of its new 720 Smart Lock, drawing massive attention and achieving impressive sales, marking a perfect ending to the event.
Coinciding with the Dragon Boat Festival, the exhibition also marked the first stop of the “Philips Global Smart Living Tour.” Under the theme “Intelligent Living with Dragon Boat Traditions,” Philips delivered a unique immersive experience combining traditional Chinese culture with smart technology — captivating visitors across Hong Kong.
Leading the Trend in Smart Living with a Hong Kong Twist
During the exhibition:
Over 60,000 visitors swarmed the Philips booth each day, with foot traffic increasing by more than 40%.
The brand-new Philips 720 Smart Lock, featuring facial and palm vein recognition, made its grand debut.
The Philips 801 Smart Lock, tailored for the Hong Kong market, became another star attraction.
The 720 model stood out with its cutting-edge 3D facial recognition and palm vein technology, offering unparalleled accuracy and enhanced safety. Added features like remote password sharing and auto-locking brought smart convenience to a new level.
Meanwhile, the 801 push-pull model, a Hong Kong-exclusive, wowed the crowd with five unlocking methods, BS EN 1634 fire certification, and IP65 water and dust resistance, making it ideal for Hong Kong’s humid climate.
Popular classics like the 702FVP and 709FVP were also showcased and continued to attract enthusiastic engagement in the exclusive trial area.
Widespread Buzz Driving Brand Awareness and Sales
Key opinion leaders from multiple sectors gathered at the booth to share live content and behind-the-scenes looks. Through engaging and relatable on-site coverage, the brand reached over 2.5 million impressions.
More than 10 local media outlets praised the exhibit, offering diverse perspectives and achieving near-total media coverage across Hong Kong.
Securing Every Smart Return Home in Hong Kong
During the show, Mr. Koo, General Agent of Philips HomeAccess Hong Kong, reaffirmed the brand’s commitment to innovation and service:
"We’re dedicated to technological advancement, product excellence, and service upgrades — delivering a smart, safe, and convenient home-entry experience for every household in Hong Kong."
Bringing Dragon Boat Traditions to Smart Living
To celebrate the Dragon Boat Festival, Philips launched the “Global Smart Living Tour – Dragon Boat Cultural Journey” in Hong Kong, creating a themed experiential zone. Five immersive cultural activities highlighted the beauty of Chinese traditions — from etiquette and symbolism to craftsmanship and festive blessings.
Families and international visitors were drawn in by this interactive cultural showcase, sparking both interest and admiration for Chinese heritage.
Interactive Zones Created Viral Moments
The “Dragon Boat Festival Gift Rush” campaign set the show floor ablaze. Philips handed out more than 5,000 themed gifts — from custom tumblers and tote bags to traditional sachets and lucky charms — igniting enthusiasm and smiles all around.
Over 100 visitors shared their photos with Philips merchandise, turning tote bags into walking billboards. Even other exhibitors and foreign visitors asked: “Where can I get this cup?” The booth’s popularity was off the charts!
As the 2025 Hong Kong In-Home Expo concludes, we extend our heartfelt thanks to every guest and visitor who supported us.
Looking ahead, Philips Smart Locks will continue to explore global cultural heritage with a spirit of innovation — bringing surprises and security to every smart home journey.
